How to Create Actionable User Journey Maps
Creating a user journey map from scratch can be a daunting process, however it’s a highly valuable skill and tool to possess for a better understanding of the user experience. Building on the foundations from her first Master Class, User Journey Mapping for Better UX, Kelly will lead an interactive, step-by-step process of creating a B2C user journey map using a persona and sample data.
In this one-hour Master Class, you’ll learn:
- How to construct a user journey map from scratch.
- How to define the stages, goals, touchpoints, channels, challenges and emotions.
- How to identify moments of truth that make or break the experience for users.
- What you need in order to create actionable and impactful journey maps.
This Master Class is for anyone who is interested in better understanding the user journey mapping process to improve the experience for end users.